BRAND ACTIVATION:

Wize Crack

After looking for drinks to share with my friends, we noticed that all the available seltzer “variety” packs were the same. The same flavors, the same packaging, the same ingredients, the same bland experience.

Thus an idea was born.

Wize Crack offers flavors that are as unique as you. After all, you’re not a bore, why should your drink be?

In a world where everything feels the same, embrace the unexpected.